“His impact on our product could be felt immediately.” “Stephen’s impact on the NBA that season changed how the game of basketball will be played forever, and his association with Under Armour immediately changed the trajectory of our basketball business,” said Ryan Drew, general manager of Curry Brand. Locked in until 2024, the new agreement was set to make Curry the headliner of a 20-year-old company that he had only been with for only two seasons, and which had just launched his first Curry 1 signature sneaker. Just after Curry won his first NBA championship in 2015, he and Under Armour ripped up his initial five-year endorsement deal from 2013, added an extra six years to the original length and made him the face of the company’s basketball business.
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While the Curry 8 and Curry 9 are the most recent models in his signature series with Under Armour, the story of their crafting and how it came to be goes much deeper. “I’ve never had anything like it on my feet - no one has.” “I know a big part of leveling up my play is coming correct with my footwear,” he said. Currently at 2,918 made 3-point field goals, he’s just 56 from breaking Allen’s record of 2,973.Ĭurry likes to credit the Flow technology that all of his Curry Brand footwear has incorporated since it was launched. He’d eventually close the 2020-21 season in third place in MVP voting, even though the shorthanded Warriors finished in the eighth slot for the Western Conference’s play-in seeding.įast-forward to this season, and Curry has picked back up where he left off, pouring in 3 after 3 while leading the Warriors to a 15-2 record. Then he passed Hall of Famer Reggie Miller for second place on the league’s all-time 3-point list, behind only Ray Allen. Last season, he had a career-high 62-point outburst in early January. “There’s a little subtle difference there,” he added. “I have a lot to accomplish,” Curry said firmly. How Russell Westbrook, Stephen Curry and Chris Paul are walking the path of giants.How Steph Curry plans to show solidarity with the Asian community in Atlanta.The question after the All-Star Game scrum in March of last season was simple: What fuels you? What more do you have to accomplish? The dozen-word response from the Zoom screen display name of “All Star 2” perfectly encapsulated Curry’s approach to the latter half of his career. – Committed resources to more than 125 programs for young athletes around the country, with ongoing training for 15,000 coaches and 100,000 youths. – Pledged to refurbish at least 20 basketball courts by 2025. – Contributed to upgrading and refurbishing the famed Rucker Park basketball court in Harlem, New York, with quarterly skills camps and activations for young athletes planned. – Funded the relaunch of Howard University’s Division I men’s and women’s golf programs. – Expanded beyond basketball into golf footwear and apparel, along with running and lifestyle sneakers. – Debuted “Flow” technology, a foam compound bridging lighter-weight cushioning and court feel. – Launched a new logo, inspired by Curry’s family legacy and impact on the sport. In just the last 12 months, Curry Brand has: Ever since, Curry has both reasserted his dominance over the league after missing nearly all of the truncated 2019-20 regular season and made major steps in building the company he hopes can extend well past his playing career. It’s been a year since the Golden State Warriors sharpshooter Stephen Curry launched his own subset company within Under Armour - Curry Brand.
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